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 The history of Michelangelo International Travel, encompassing multiple
changes of direction and unexpected turning points, is proof of this
company’s dynamics and its capacity to adapt to the ever-changing
scenarios in this sector, qualities that have made it a real benchmark
in its field. |
The "Risatti Tours" travel agency was set up in 1981 in Limone sul Garda thanks to the entrepreneurial spirit of Giovanni Risatti, one of the most famous hoteliers in Garda, helped right from the start by his son Lorenzo, today general manager of the company.
Since its foundation the agency has specialised in organising trips and tours for groups of German speakers throughout Italy. In collaboration with several important German partners, with "Cup Touristic" in Bremen standing out in particular, it has dealt with a constant flow of groups towards the main Italian tourist resorts, such as Rome, Sorrento, Tuscany, Sicily, the Ligurian Riviera and, of course, Lake Garda.
Despite continual expansion, the start of the nineties was difficult, mainly due to various members of the Risatti family having conflicting visions regarding the management of the group’s numerous companies. These irresolvable differences led to the inevitable decision to split the companies. The spring of 1994 therefore saw a new partner join the business, Mr. Germano Chincherini, founder of the well-know “Parc Hotels Italia” chain and the change of company name to MICHELANGELO INTERNATIONAL TRAVEL.
This was a radical turning point, not just a simple makeover. Mr. Chincherini, who sadly passed away in spring 2000, in addition to new capital, in fact introduced a very different corporate philosophy. The “M.I.T” product target was no longer limited to traditional partners alone, but opened up to a wider variety of client, including small companies owning a few coaches and also larger ones working in the charter sector throughout Italy.
Between 1995 and 1998, the company was busy with investments, promoting services for potential German clients and targeting collaborators. It did not, however, achieve the results it had hoped for. This was a period during which the MIT team had to grit their teeth and battle against apparently adverse conditions, working together towards the set goals and persevering along the chosen path, convinced that things would soon change. And, as the new millennium approached, things did indeed start to change. Between the end of the nineties and the start of the following decade, Michelangelo not only gradually consolidated its sphere of action, but also achieved noteworthy successes and above all, countertrend to the sector's economic situation, definitively established itself on the German-speaking markets.
Today the company employs about 40 employees, whose tasks range from programming tours to contacts with hotels, organising excursions and providing customer assistance. This latter has proven to be M.I.T.’s real strong point. Direct contact with clients in fact allows us to enhance our awareness of their needs, providing us with the means to best satisfy their expectations.
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